Sports Direct Unveils New Flagship Superstore on Federal Highway

Announcements, Press Release13 Aug 2018

PETALING JAYA, 10 August 2018 – Today Sports Direct officially opened its largest store in Malaysia with 28,000 sq. ft., together with its sister company MST Golf, it is the largest sports and golf shopping destination in Malaysia with a combined size of over 41,000sq ft. The latest generation flagship store is situated in the heart of Petaling Jaya along the Federal Highway with ample parking and the widest variety of International sports brands at the most competitive prices. Through the loyal support of an expanding customer base, the company has experienced unprecedented growth across the country since inception in 2011 and the Federal Highway location represents store # 29.

The launch was officiated by Paul Gibbons, Managing Director of Sports Direct Malaysia and witnessed together with the media & key brand partners including; Adidas, Nike, Puma, Under Armour, Asics, New Balance, Sketchers, Hi Tec, Karrimor, Arena, Speedo, Canterbury, Slazenger, Yonex, Wilson, Lonsdale, Everlast, Li Ning, Dunlop, Carlton, Kettler & Garmin, plus many others.

“Our strategy focuses on investing in our people and our key brand partners, to elevate our retail proposition and attain a high level of excellence across our unique big box store concept with multi-brand & multi-channel offering to customers. We are committed to be the leading sports and lifestyle retailer internationally by offering our customers an unrivalled range of high quality leading brands” said Paul Gibbons. “This store alone carries an inventory of over 23,000 pairs of sports shoes to cover all our consumer requirements”.

The new Sports Direct flagship store has a fresh, spacious, modern warehouse look, combining brand areas and sports zones to easily navigate the huge floor space. “Our stores will continue to evolve and offer an ever wider range of unique merchandise from all the leading brands in sport, together with the latest seasonal offerings by category” said Gibbons. ‘There is a growing consumer emphasis for attaining a healthier lifestyle, especially with group participation in certain activities like running, walking, hiking yoga & cycling’. Our outdoor area as example, has been expanded to cater for the widest selection of footwear, apparels and equipment at affordable prices. The same is true for SD Running, the Bootroom, swim shop & racket center, which are deeply embedded within the DNA of Sports Direct” Gibbons elaborated.

The store is zoned by key sports categories;

• Key Branded Performance Area for adidas, Nike, Puma, Under Amour, Hi-Tec, New

Balance, Skechers, Asics, LP Support, Garmin

• The Boot Room for football

• SD Running for running

• Fitness & Fight Zones for fitness, cross training, gym equipment, weights, boxing, martial arts and yoga

• Racket Centre for badminton, squash and tennis

• Swim Shop for pool, beach, water sports and activities

• Field & Trek for outdoor, hiking, trekking and camping

• The Game Room for table games, darts, table tennis

• Big Action for bikes and skates

• Team Sports for basketball and rugby

• Men Sports Lifestyle

• Women Sports Lifestyle

• Kids Sports Lifestyle

Sports Direct is now also available online at SPORTSDIRECT.COM for domestic and regional fulfilment. Sports Direct is offering amazing deals to motivate Malaysians to get up and get active! To view more great deals and other promotions, visit the website at my.sportsdirect.com and follow SportsDirect.com on social media to keep up with the latest product news.

Facebook: @SPORTSDIRECT.MALAYSIA Instagram: @sportsdirectmy

Twitter: @SportsDirectMY

About Sports Direct Malaysia

Sports Direct is the UK’s largest sporting goods retailer by revenue, and operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias and brands. Malaysia marks the first direct retail investment in Asia through a joint venture partnership with Malaysian owned MST Golf Group of companies, a well-established golf retailer and service provider in the region. Sports Direct Malaysia currently operate 29 retail stores and manage a proprietary SPORTSDIRECT.COM e-commerce site for domestic and regional fulfilment.

Sports Direct Malaysia offers over 70 of the leading global sports brands with unmatched variety of products and attractive pricing.